The Importance of Setting Good Goals

Well, it’s the end of Jan, how are your New Years Resolutions going? Have you given up already? Why is it so important to have a goal and what makes a good goal anyway?
[Goal – Wikipedia]
“A goal is an idea of the future or desired result that a person or a group of people envisions, plans and commits to achieve. People endeavour to reach goals within a finite time by setting deadlines. 
A goal is roughly similar to a purpose or aim, the anticipated result which guides reaction, or an end, which is an object, either a physical object or an abstract object, that has intrinsic value.”
Imagine you drove out of your driveway one morning with no destination in mind, where would you go and where would you end up? You could keep turning left and left again and get absolutely nowhere. Now, imagine your life without a goal, scary thought hey….it’s time to hit the breaks, learn about goal setting and decide where you are going!


Let’s start with a few questions…

1. Do you have a goal or multiple goals?
2. Do you have them written down?
3. Are they clearly defined in the present tense, with a date by which you want to achieve your goals?
4. Do you review and rewrite your goals on a daily basis?


Less than 1% of the population can answer YES to all 4 of the above questions and it’s no wonder that when the majority of us set goals, we get going, we get bored and we stop! We set goals with all the best intentions but they don’t contain all the secret ingredients and rarely come to fruition so it feels like groundhog day every January 1st, or your birthday, or the beginning of the school term, or every Monday or when you’ve paid off that credit card..blah blah blah.



Now you’ve probably already heard of SMART goals, I won’t go into details but here they are in black and white and are a solid foundation.
S – Specific or significant
M – Measurable or meaningful
A – Attainable or action-oriented
R – Relevant or rewarding
T – Time-bound or trackable


Pretty simple hey! But why do we fail to achieve our goals? What if there’s more to it? Well, your right, there is more to it. Did you know there are actually 3 specific ‘types’ of goals and that’s where the secret lies?


Before we get down to the nitty-gritty, let’s look at the 3 ‘types’ of goals you can choose to set. I guarantee you’ll be familiar with at least the first two, it’s where most of us sit in our little ‘comfort zone’. Let’s call them A, B and C type goals.


Types of goals…

1. A type goals are going after something we ALREADY KNOW HOW TO ACHIEVE.
2. B type goals are going after something we THINK WE MIGHT BE ABLE TO ACHIEVE.

3. C type goals are YOUR WANTS, what you TRULY WANT, something you’ve never had before and you DO NOT KNOW HOW TO ACHIEVE IT.

They come from your fantasies and are originated through the effective use of your imagination. Napoleon Hill said, “Imagination is the most marvellous, miraculous, inconceivably powerful force the world has ever known.”


C type goals are the ones that inspire us, the ones we fantasise about but don’t know how we are going to get them. Our society is big on the how. So many of us think, based on our early schooling, that if we don’t know how we are going to get something then maybe we should let it go. We get talked out of what we really want because it is not “realistic”, either by ourselves or by well-intending family and friends. We play it safe with B type goals and this relaxes the people around us as we are staying within our comfort zone…boring!


C type goals are going after something you’ve never done before. These are designed to help you grow; they cause you to draw something from yourself that you didn’t even know was there. If you really want to accomplish something, it must be something that inspires you by going after something you really want, it’s going to have to come from inside.


Now before you get all Red Ferrari and Multi-Million Dollar Holiday House in the Bahamas on me, there’s a little secret ingredient you’ll need to add to make this work and It’s not so much about the goal itself but the underlying WHY!


WHY do you want this goal so bad and how will it make you feel? I highly recommend you watch the online TED Talk – Start with Why by Simon Sinek, you can click the link here and it will help you discover your WHY.


So the question is, what do you really want, what do you really, really want? Take the lid off your mind and dream. Really engage your imagination. I encourage you to write out at least 30 wants. Once you have them written, divide them into A, B, and C wants. Then prioritise the top 10 in order of importance, again by dividing them into A, B and C wants. You will end up with your top C type goal that will give you all the feels that will carry your thoughts, feelings an actions into new dimensions of goal setting as you’ve never had before.


Tip // Relax without distraction and spend as much time as you can on this exercise. Work on both a personal and a professional C type goal.


I challenge you to complete the task set out above and come back and join us on the 12th Feb 12:30 – 1pm for our exclusive webinar on the importance of goals in business with both myself and Sharni-Marie Barney from Forj Marketing to dive in a little deeper. Here is the link to register for the webinar.



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